How Can I Drive Traffic to My Website and Gain More Customers?

June 24, 2015

Dear Cathy:

I am a business owner but I need more customers.  What’s the best way to drive traffic to my website?  Need customers, New Jersey

Dear Need Customers:

One of the things you need to understand about business is that you don’t need employees to start a business but you do need customers and clients.  To gain customers you need to market your business at least 75% of your time.  And you need to remember once you gain a customer, it’s easier to keep that customer than it is to gain another customer.

Marketing can be different for each business owner.  You just need to figure out for your particular business, the best ways to market your business and drive traffic to your website -- which include -- 1) Put your URL on everything (business cards, letterhead, envelopes, brochures, t-shirts, email signatures, etc.); 2) Encourage prospects to register on your site to receive emails or a newsletter; and 3) Make it sticky - give people a reason to come back to your website by having great information. 

For more on business ownership and 30 ways to market your business read “How To Take Control of Your Own Life: A Self-Help Guide To Starting Your Own Business” (Series 2) – available as an e-book and paperback.