Thursday, May 28, 2015

Business Owners Biggest Website Mistake

May 28, 2015

Dear Cathy:

What is the biggest mistake with most business websites?  Going Online, California

Dear Going Online:

Taking your business online means that it can be viewed day and night by a local, national and international audience.  If you do not have a website it will eat away at your creditability and run potential clients, customers and even investors away.

So the biggest mistake is not having a website.  Over 60% of businesses in business networks will not have a website.  Also many businesses with storefronts will not have an online presence.

Your website needs to have a good and clear explanation of the products and services you are trying to provide.  A good rule of thumb is if you make your website easy to maneuver through with good information, then chances are people will come back again. 

Remember the function of a business website is to: 1) Attract as many qualified prospects as possible; 2) Build a target list of people who want you to market to them; 3) Convert prospects to clients and paying customers; and 4) Convert clients to repeat clients.

To learn more about how business works read "How To Take Control of Your Own Life: A Self-Help Guide To Starting Your Own Business" -- available as an e-book and paperback.

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